Hey Guy,

It has been a while since I wrote a new article here due my many trips and projects. But I am very excited about this article as last weekend has been an absolute great one. I was flown in to Stockholm (Sweden), it was my first time ever in Stockholm. I was there for the new campaign #Connectednotdistracted of Kronaby and to meet their new Global Ambassador! Of course I knew who it was but we could not reveal it before the 19th of April… Kronaby is part of Anima, a company specializing in purposefully designed smart, connected products. They created a timepiece that honors their love for classic watches. On the outside, it’s an authentic and beautiful timepiece made of materials and components that will stand the test of time. Its magic lies on the inside: They created a movement that can do more than just keep time.  And I worked with Kronaby Sweden for about a year now as i think their story and focus is exceptional.

 

Once arrived in Stockholm city I checked in at the Nobis Hotel, which is a 5 star Hotel and i think one of the best ones out there. ( More about this ony blog later) Upon arrival in the suite I found a new Kronaby watch waiting for me, the new ss18 model! In the evening it was time to finally meet the Kronaby family and the brand ambassador. The venue for the night was Dramaten (The Royal Dramatic Theatre ) a very elegant place. Once arrived at Dramaten it was time to meet Matias Varela the ambassador for Kronaby, you might know this talented actor from the series Narcos on Netflix. This was the big reveal of Matias as he is the new face and ambassador for Kronaby!  It was so cool and interesting chatting with him, his humor and down to earth personality really made it easy to talk about private and business life. Once chatting around with Matias and some other bloggers from different parts of the world, it was time to start seeing the campaign that the Kronaby family and Matias Varela have worked on. #Connectednotdistracted stands for living in the presence. We are all so focused on our smartphones that we forget to actually enjoy the moments with friends or family. Since social media took a huge part in our society it really got us distracted from the reality. Kronaby watches made it possible to filter your notifications from your phone to avoid unnecessary time in your screen. Think about personalized notifications who make it able to make photo’s with one press on the button of the watch, or picking up phone calls. I use the features step counter and find my location as I sometimes cross locations who are great to shoot for the future.

 

 

We had a great 4 diner course with a lovely table setting to chat with other bloggers and press. I had the luck to sit with the Kronaby family itself which was as nice as we used to communicate on email before (Without having a face in front of you). After diner it was time to have some drinks at the open bar and mingle with the crowd! I think the night ended at 1pm, because we had a busy day after such as shooting content and a lunch with the Kronaby family at the Strand. This is a nice venue located in the very heart of Stockholm. (Harbor).

The kronaby event in Stockholm was a really great experience to never forget. The team is lovely and i’ve met so many people with great stories. It really felt like a close family with same interests. Unfortunately I was not able to discover all parts of Stockholm as I had a busy schedule with business partners and the Kronaby family. But for sure I will return any time soon.

All photo’s are made by: @emmagrann / @studioemmasvensson

The outfit that I worn on the photos is by:

Shirt : Hugo Boss

Jacket : Rock & Blue Sweden

Belt : Louis vuitton

Watch: Kronaby

Loafers: Aristocrats

 

Hope you enjoyed this post

 

Laurent